About Us
Visit Cambridge is the official Destination Marketing / Management Organisation (DMO) for Cambridge. Promoting Cambridge – and its businesses – is what we do. The Visit Cambridge brand is owned by four partners – Cambridge BID Limited, Cambridge City Council, King’s College and Curating Cambridge – with Cambridge BID taking the lead on day to day delivery. Visit Cambridge project delivery is part of the Cambridge BID Term 3 Business Plan and activity is currently funded by Cambridge BID and through our Visit Cambridge Business Partners and sponsorship opportunities. Visit Cambridge project delivery currently focuses on four main areas: Digital Footprint, Press & PR Activity, Travel Trade and Industry Networking.
Digital Footprint
Visit Cambridge Website
The Visit Cambridge website will be actively managed to ensure up-to-date business listings, engaging content and a seamless user experience.
Visit Cambridge Social Channels
The Visit Cambridge social channels will be strategically managed to engage audiences, promote local businesses and highlight events.
Facebook @OfficialVisitCambridge
Instagram @visitcambridgeofficial
LinkedIN @Visit Cambridge
Press & PR Activity
We work with Travel PR Specialists MMGY on Press & PR activity to promote Cambridge as an overnight destination. Delivering press visits, influencer trips and bespoke pitches, we ensure Cambridge is kept at the forefront of travel writers minds.
We also respond to individual requests from journalists and work with the team at Visit Britain and Visit England on international FAM trips where appropriate.
We are also very happy to work with individual businesses and support their individual press activity by helping put together itineraries that will showcase the breadth of offer here in Cambridge.
Travel Trade
We identify our key markets and work with organisations like Visit Britain, ETOA and UK Inbound to attend key Travel Trade events to ensure that Cambridge is visible to the wide range of that are responsible for offering Cambridge to their customers. Our Travel Trade work is designed to encourage overnight stays, to encourage those wishing to visit Cambridge to stay overnight and explore as much of our area as possible.
Industry Networking
We work hard to bring together visitor economy businesses through our networking events and seasonal press launches. We publish our Visit Cambridge B2B newsletter regularly and encourage connections and collaborations within our business community.
